About us
GSRx was founded in 2014 by industry veterans David Jochims and Keith Posin with a simple belief: independent eye care professionals deserve access to innovative lens technology, exceptional service, and strong profitability—without being forced into the industry's traditional pricing model.
From the beginning, our mission has been to help independent practices compete and thrive. We saw a marketplace where premium lens technology often came with premium pricing, limiting choices for both practices and patients. We believed there was a better way.
By combining advanced lens designs, innovative coatings, and carefully selected technology partners, GSRx was built to deliver high-performance solutions that help practices provide exceptional patient outcomes while maintaining healthy margins. Our goal has never been to be the biggest laboratory. Our goal has always been to be the most valuable partner to independent eye care.
We understand that your priority is your patients’ well-being, not getting bogged down in number crunching or trying to understand the newest marketing jargon. That's where we come in. We're here to help you provide the best technology and stay profitable so you can focus on what truly matters—helping people see clearly.
Today, GSRx continues to push the boundaries of what independent laboratories can deliver. From AI-driven progressive lens technology and advanced low-light vision solutions to premium non-glare coatings and photochromic innovations, we remain committed to bringing meaningful innovation to independent practices across the country.
Our lenses and coatings aren't just products; they're solutions tailored to the diverse lifestyles of your patients. Whether they're working behind a screen, driving after dark, or enjoying the outdoors, our technology is designed to help them see their best.
As part of IDOC Labs, GSRx continues to operate with the same entrepreneurial spirit, customer-first culture, and commitment to independent eye care that have defined us since day one. Together with our partners, we're helping independent practices gain access to the technology, support, and value they need to compete with anyone.