Proper Optics®
Proper Optics gives independent practices a competitive edge with complete, high-quality eyewear packages. By combining premium frame construction with GSRx’s advanced digital lens technology, Proper Optics allows you to offer patients exceptional style, superior optics, and unbeatable value—without sacrificing practice margins.
Benefits
Drive in-house capture rate and retain value-conscious patients leaving your optical for online and big-box chains
Protect margins and maximize profitability on complete and second pairs using bundled package pricing
Streamline operations with free consignment program and single-source frame and lens ordering
High quality 150+ sku collection with new styles added quarterly
Features
Exclusively available to Independent ECPs
Turnkey marketing and display materials customizable for your office
E-commerce integration with a dedicated referral portal and profit-sharing
Lab fulfilment of frames improves turnaround time