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The relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.

As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...

Who is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...

Dr. Bradley Schwartz of Oneota Valley Family Eye Care shares why blue light protection is important in maintaining healthy vision.

Office work, as well as many types of hands-on work and hobbies, require sustained intermediate vision. Traditional progressives don’t...

Lens selection depends on multiple factors, such as frame style, Rx, and patient lifestyle needs. Each lens material has a number of...

According to a survey by The Vision Council, consumer concern resulting in cancellation of visits and eyewear purchases is on the...

Hurricane Dorian, the most devastating tropical storm ever to hit the Bahamas, struck in September of last year with winds peaking at 185...

If you have teenage kids, you know that hormones affect both physiology and behavior.  They can also affect our vision in several ways at...

It’s the time of year that kids dread and parents look forward to: back-to-school time. Research has shown that about 80% of learning...