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The relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.

As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...

Who is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...

Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.

Dr. Bradley Schwartz of Oneota Valley Family Eye Care shares why blue light protection is important in maintaining healthy vision.

Last month, we talked about the importance of making a good first impression over the phone.  But today, many people will form their...

It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...

California has created many of the iconic products and technologies that have spurred the digital revolution, which, in turn, has exposed...