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The relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.

As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...

Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.

What do the words "used car salesman" bring to mind? Probably a pushy, likely unsavory character who will go to any length to sell you...

Telehealth is booming for obvious reasons. Vision Monday has devoted nearly their entire June issue to the implications of telehealth for...

According to a survey by The Vision Council, consumer concern resulting in cancellation of visits and eyewear purchases is on the...

Last month, we talked about the importance of making a good first impression over the phone.  But today, many people will form their...

It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...