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The relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.

Social media; it's a beneficial tool for optometrists to help grow their practice. Dr. Anna Koeck at Theia Vision is doing just that!

As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...

Who is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...

When we founded GSRx, we couldn’t help but notice how brand-name lens manufacturers upgrade their technology: they tend to make a big...

Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.

Office work, as well as many types of hands-on work and hobbies, require sustained intermediate vision. Traditional progressives don’t...

Back to School 2020 is shaping up to be like no other. Some schools won’t be offering an in-school experience for at least a month or...

Telehealth is booming for obvious reasons. Vision Monday has devoted nearly their entire June issue to the implications of telehealth for...

GSRx has developed a kit for its practice partners to aid in their Covid-19 prevention efforts now or when they reopen. “While most of...

Unprecedented times, unparalleled fears, and unflagging hope…it is not a line from a book, but what we are actually living today. This...

Hurricane Dorian, the most devastating tropical storm ever to hit the Bahamas, struck in September of last year with winds peaking at 185...

According to a Harris Poll survey conducted over the summer, 93% of parents know about the flu. That’s reasonably comforting, though one...

It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...

In August, the FDA issued a recall for the online vision test developed and marketed by Visibly (formerly Opternative), because the...

California has created many of the iconic products and technologies that have spurred the digital revolution, which, in turn, has exposed...

If you have teenage kids, you know that hormones affect both physiology and behavior.  They can also affect our vision in several ways at...

It’s the time of year that kids dread and parents look forward to: back-to-school time. Research has shown that about 80% of learning...

Mark Twain once said, “Everyone talks about the weather, but nobody does anything about it.”  In our industry, everyone talks about blue...