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Social media; it's a beneficial tool for optometrists to help grow their practice. Dr. Anna Koeck at Theia Vision is doing just that!

Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.

What do the words "used car salesman" bring to mind? Probably a pushy, likely unsavory character who will go to any length to sell you...

Some trends we wish stayed around longer; some we hope never come back! When you're formulating a social media strategy for your...

According to a survey by The Vision Council, consumer concern resulting in cancellation of visits and eyewear purchases is on the...

Last month, we talked about the importance of making a good first impression over the phone.  But today, many people will form their...

It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...